McCann Truth Central

McCann Truth Central is McCann’s global thought leadership unit. We exist to create original research that can help shape and grow our clients businesses. We create blindingly fresh new reports every year, dedicating our minds to unearthing unique truths. With the help of our wonderful Regional Directors, each study covers multiple markets so we can give you a truly global view.

What’s more, we’re here to work out what that means for brands and advise how we can take our clients businesses to new stratospheric heights.

Truth Studies

Our pride and joy. We travel the globe to discover truths. Truths have the power to upend conventional wisdom, to spur change that compels growth for our clients. They unearth people’s stories from the far reaches of the world. It's these stories that are the very fabric of our studies, illuminating our thinking, our industry, our world, the universe, etc. We believe these truths are a potent force that helps brands truly play a meaningful role in people’s lives, so please have a read, download a copy and get in touch if you’d like to hear more.